So what is it we really need to focus on? Come on, let’s go through it.
Picking a Platform to Build On
So What is a Web Friendly Platform?
Picking the right platform is the first big step when setting up a website. So what is a platform I hear you say?
Well, a Web friendly platform is a platform for building websites. It is an online home, if you like, or a piece of software, where your website can live.
Being ‘web friendly’ means we can build our website without the need for advanced technical skills or coding knowledge.
They include features like drag and drop editors, customisable templates, and intuitive interfaces, making it easy for beginners to create professional looking websites.
Key features of a web friendly platform would often include:
- Responsive design – Ensures websites look good and function well on all devices (desktop, tablet, mobile).
- SEO tools – Built in features to optimise the site for search engines, to increase visibility.
- Security Features – Includes HTTPS, SSL certificates and other security measures to protect the site and its visitors.
- Technical Support – So you are not alone on your journey.
- Affordable Plans – Cost effective options for hosting and domain registration.
Examples of Web Friendly Platforms
There are many places we can build our websites. You have examples like, Wix, Squarespace and WordPress.
Now, why are these platforms a big deal? Well, they often have this very handy drag and drop feature. It’s like playing with a digital Lego set, you simply move things where you want them. No need to write a single line of code!
This is perfect if the very thought of coding gives you cold sweats.
Trying out a few platforms and seeing what feels best with you is a good idea. Play around with the free trials or sandbox options they offer.
It’s your website, so take full advantage and see which one feels right. Remember, each platform has its own flair and quirks, so dive into their features.
Keeping an Eye on the Costs
Keeping things budget friendly is always a plus. Hosting and domain registration doesn’t have to break the bank. Many of these platforms provide bundles or discounts for first time users, which can ease your wallet into this new venture.
In Short
Your platform choice really sets the tone for your whole site. It affects everything from how you design it to how visitors interact with it.
So start by exploring your options, take them for a test drive, and find the platform that feels like home to your new web endeavor.
Building the Foundation: Templates, Pages, and Design
Templates
Building a website is not just about flashy designs or intricate layouts.
The backbone of your site lies in choosing suitable templates and focusing on the core pages every site should have.
Templates are your best friends when starting out. They simplify what could otherwise be a daunting process.
The beauty of customisable templates is that you can reshape and mould them to match your brand or style without touching any code.
Templates often come with pre designed layouts for different types of sites, from blogs to business. They ensure that that no matter what your niche is, there’s something for you!
Pages
So, what pages are must-haves?
Think of your website as a guided tour. You’ll definitely want a Home page that welcomes visitors and lets them know why they are here.
An About page shares your story, adding that human touch.
The Services page is crucial if you’re offering anything specific.
Finally, a Contact page makes sure visitors know how to reach you easily.
Put simply, these pages give your site structure and purpose, making navigation a breeze for your audience.
Design
Design doesn’t have to be a skill you learn overnight.
Consistent fonts, a colour palette that speaks to your theme, and simple layouts ensure your site looks professional without overwhelming visitors.
Simplicity is key. The goal is clarity and fluidity in your design choices.
Let’s not forget that our devices are mobile these days.
Ensuring that your site is mobile responsive isn’t just important, it’s essential.
This is about guaranteeing that your site retains its beauty and function across all screens, giving users a seamless experience whether they are on a desktop or their phone.
SEO, Security, and Privacy: Essential Steps for Success
SEO (Search Engine Optimisation)
Let’s get into the nuts and bolts of what makes your website is seen and trusted.
Basic SEO practices are your ticket to better visibility on search engines.
You don’t need to get knee deep in SEO algorithms to make an impact. Start by using relevant keywords that naturally fit into your content and naming your images thoughtfully to enhance their ability to be found.
Security
Security is like locking the doors and windows of your digital space.
It begins with opting for HTTPS, the secure version of HTTP, ensuring all connections are encrypted.
Setting strong, unique passwords for your website, and also for associated accounts keeps cyber threats at bay.
Privacy matters, and being cautious about data exposure builds trust.
Be mindful of what personal info you share online.
Maintaining a good balance of transparency and privacy is key. If you’re collecting any data from visitors, like through a contact form, communicate what you do with that data clearly.
Making these steps a routine part of your site’s foundation makes all the difference.
Whether it’s structuring content with SEO in mind, safeguarding your site’s entries, or protecting visitor data, these actions nurture trust and credibility, essential for any successful website.
Content Creation: Engaging Your Audience
Content – blogs, videos, infographics and podcasts
Creating content is all about sharing your voice, ideas, and expertise with the world.
A blog or content section isn’t just a space for random musings, it’s a powerful tool to draw in and connect with your audience. When visitors find valuable information or engaging stories on your site, they’re more likely to stay for longer and come back for more at a later date.
A blog is a foundation for showcasing what you know and can help position you as an expert in your field.
It doesn’t have to be complex, a good blog should reflect your point of view and offer something relevant to your readers.
Regularly posted content not only keeps readers engaged but also sends positive signals to search engines, boosting your site’s visibility.
Beyond blogs, there are other forms of content, for example, varied content forms, videos, infographics, or podcasts, if you’re comfortable with them. These can make your website more dynamic and appealing, catering to different audience preferences.
Community involvement is another great way to build rapport with your audience.
Engage in forums, respond to comments, and maybe even collaborate with other bloggers or content creators for a bigger reach.
Building a network of followers who trust you can also provide valuable support, insight, and inspiration as you continue crafting your online journey.
Monitoring, Maintenance, and Monetisation
Monitoring
Once your website is up and running, keeping it healthy and efficient is an ongoing task.
Monitoring your site’s performance helps you understand how visitors interact with it, where they come from, and what they like best. Tools like Google Analytics offer insightful data without the need for deep technical know how. With these insights, you can tailor your content and features to better meet your audience’s needs.
Maintenance
Regular site maintenance is like servicing your car, it ensures everything runs smoothly.
This includes updating plugins and software, keeping your site secure, and effortlessly fixing bugs.
Regular checks back up your efforts, protecting all the hard work you’ve put into your online presence.
Monitisation
Loooking at monetising your site might be on your mind once everything else is in place.
Whether through affiliate marketing, selling products, or offering services, there are plenty of ways to generate income online. Stick to options that align with your goals, ensuring they complement rather than complicate your website’s purpose.
In Short
Don’t forget, learning never stops in the digital realm. Resources like beginner guides, video tutorials, or even online forums and communities can be invaluable. These can offer support and continuous learning opportunities, helping you refine your skills and stay updated with new trends and tools.
So, gear up for this dynamic journey with a toolkit full of monitoring, maintenance, monetisation strategies, and a penchant for constant learning.
The digital space is vibrant and full of opportunities for those who stay curious and enthusiastic about their growth.